301 redirects in WordPress – How to Guide

Why 301 Redirect?

The 301 redirect is preferred for both users and search engines. Serving a 301 indicates to both browsers and search engine bots that the page has moved permanently. Search engines interpret this to mean that not only has the page changed location, but that the content – or an updated version of it – can be found at the new URL. The search engines will carry any link weighting from the original page to the new URL.

301 Redirect Recommendations?

It’s highly recommended to set up 301 redirects in WordPress if you change the URL (permalinks) of your posts and pages, or move your WordPress website from one domain to another.

If you are changing the URL / domain of your WordPress website, you need to plan carefully for it so that you don’t loose any of existing traffic and SEO elements of existing post/pages or old domain.

Adding 301 redirects in really easy in WordPress.


How to Setup 301 Redirect in WordPress?

Even though it’s no longer necessary, seeing the famous “www” in front of a website has become the standard. And to some, having the “www” there is a small sign of a website’s professionalism. Not having it there isn’t a demerit in the search engines, but it could be a small demerit in the eyes of your potential customers.

How do you redirect your WordPress site from “http://website.com” to “http://www.website.com”? That’s simple! And truthfully, it doesn’t get any easier than doing it in WordPress.

  • Login to the WordPress dashboard
  • Click the “Settings” button on the left-hand column
  • Find the box marked “WordPress Address (URL)” and change http://your-website.com to http://www.your-website.com
  • Find the box marked “Site Address (URL)” and change http://your-website.com to http://www.your-website.com
  • Click the button marked “Save  Changes”.